The first Instagram PRACTICAL course for Bartenders that allows to increase visibility with strategies that can be implemented immediately!

would you like to TAKE
photos like these ONES?


Implement an Impactful Photography with effective captions Interact in a performant way with your Community and FollowersIncrease your visibility and credibility in the industryManage your page at zero cost Measure page performance by adapting your strategy constantly

who is it for?

InstaDrinkStrategy is the brainchild of Roberto Alori (MadeInCocktails)
and Max La Rocca .

It's a Theoretical + Practical Workshop, dedicated to Bartenders, Bar Managers, Venue Owners and Cocktails lovers.

In order to make sure you get the most out of this Workshop, we intend to maintain a exclusive work group of 15 people



The Workshop takes place
from 8.30 am to 6.30 pm

who is roberto alori?

Roberto is a professional Bartender who decided, after 10 years behind the counter, to start sharing his knowledge through his Blog first, and later on he combined his passions for mixology and web marketing, starting to publish on Instagram.

In 2013 Madeincocktails was born, which currently has more than 130 thousand followers from the United States, Europe, Asia and collaborates with the most important Brands in the world and with new Companies that want to stand out in the Industry.

who is max la rocca?

Max La Rocca has worked as Bartender and Bar Manager in the World's most prestigious Venues such as the luxurious Savoy group in London, in various Rocco Forte, Relais & Chateaux and Mandarin Oriental establishments around the globe.

For the last 10 years he has been inspiring Hospitality Professionals as Speaker, Trainer, Consultant, Cocktail Competition Coach and Judge


How the platform works
How to build your own IG
Difference between Post-Story-Live

The importance and benefits of the right interaction

What is a Hashtag and a Tag

How many Hashtags and which ones to use

Audience Optimisation
The right Content
The followers / following

Structure of a Winning Bio

Content Creation
(Drink Creation and Photography)

Creating a caption
Choice of Hashtags and Tags
Post publication time

Creation of a Story and an Instagram live

Applied interaction

Post planning organisation with and without tools

Video and IGTV

REGISTER TO FIND OUT about the next courses

Thank you for signing up!

As requested you will be updated on the next courses.


Roberto Alori – MadeInCocktails
and Max La Rocca

INSTADRINKSTRATEGY - “A goal without strategy is just a dream“